The process of evaluating the value of football clubs is marked by exceptional complexity, expertise and complexity of the valuers, not only in the field of finance but also in the field of football. Furthermore, it is also applicable to the football market and the accompanying trends. The fact is, football was once known as the sport and hobby, mainly used for entertainment. However, football has turned into a sports business, in which football clubs are mostly known as sports companies that have a specific way and purpose of doing business. They also primarily condition the emergence and behavior of sports customers. The problem with this paper was defined in such a way that the clubs with the highest team values have the highest number of consumers. The aim of this paper was to determine the correlation between the value of football clubs and the number of sports consumers, based on the example of football clubs competing in the 4 strongest European football leagues out of 5 of those(England, France, Spain and Germany). This paper will take into account their competitive 2018/2019 season where the value of football clubs was observed where the value of a football team will be the main emphasis. From the observed sample in this paper, we can conclude that there is a significant correlation between the number of sports consumers and the value of a certain team. However, results are not the only thing that influence value of a certain football team.