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undergraduate thesis
Uloga empatije u poslovnom komuniciranju
2019. urn:nbn:hr:174:550305
Maljarić, Helena
College of Slavonski Brod
Social Department

Cite this document

Maljarić, H. (2019). Uloga empatije u poslovnom komuniciranju (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:550305

Maljarić, Helena. "Uloga empatije u poslovnom komuniciranju." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:550305

Maljarić, Helena. "Uloga empatije u poslovnom komuniciranju." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:550305

Maljarić, H. (2019). 'Uloga empatije u poslovnom komuniciranju', Undergraduate thesis, College of Slavonski Brod, accessed 23 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:550305

Maljarić H. Uloga empatije u poslovnom komuniciranju [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2025 January 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:550305

H. Maljarić, "Uloga empatije u poslovnom komuniciranju", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:550305

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Metadata
TitleUloga empatije u poslovnom komuniciranju
Title (english)The role of empathy in business communication
AuthorHelena Maljarić
MentorAnita Kulaš Mirosavljević (mentor)
Committee memberSanja Knežević (predsjednik povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovnom komunikacijom dolazi do razmjene znanja i informacija među organizacijskim razinama, dolazi do postavljanja ciljeva i traženja rješenja za ostvarivanje istih. Tijekom tog procesa prolazi se kroz razne faze ponašanje pojedinaca koje se karakteriziraju kao asertivnost, odnosno zauzimanje za svoje potrebe, pritom ne čineći štetu drugim osoba. Dok na jednoj strani stoji asertivnost, na drugoj se pojavljuje sramežljivost koja često osobe spriječi u postizanju ciljeva i onemogući razvoj sposobnosti potrebnih za obavljanje pojedinih zadataka. Također dolazi do sukoba koji nije uvijek loš faktor pri pronalaženju rješenja, a na samom kraju dolazi do empatije, odnosno pojava empatije je ključan dio u poslovnom komuniciranju, ali i u poslovnom djelovanju. Ukoliko pojedinci u organizaciji razumiju jedni druge, razumiju svoje i tuđe potrebe, na lakši način će se postići dogovor i ostvariti zacrtani ciljevi.
Abstract (english)
Business communication involves the exchange of knowledge and information between organizational levels, the setting of goals and the search for solutions and how achieve them. Throughout this process, the individuals who are characterized as assertive, they satisfy their own needs, without causing harm to other people. While assertiveness is on the one side, shyness on the other often prevents people from achieving their goals and prevents the development of the capabilities which are required for being able to perform particular tasks. Conflict also occurs, but that is not always a bad factor in finding a solution. At the end it all comes to empathy, because, the appearance of empathy is a crucial part in business communication and in business activities. If individuals in the organization understand each other, if they understand their own and others needs, it will be easier to reach an agreement and achieve goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:550305
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-30 09:48:53