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undergraduate thesis
Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola
2020. urn:nbn:hr:174:042921
Radelić, Mario-Emanuel
College of Slavonski Brod
Social Department

Cite this document

Radelić, M. E. (2020). Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:042921

Radelić, Mario Emanuel. "Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:042921

Radelić, Mario Emanuel. "Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:042921

Radelić, M. E. (2020). 'Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola', Undergraduate thesis, College of Slavonski Brod, accessed 27 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:042921

Radelić ME. Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2025 January 27] Available at: https://urn.nsk.hr/urn:nbn:hr:174:042921

M. E. Radelić, "Organizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:042921

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Metadata
TitleOrganizacijska kreativnost kao konkurentska prednost tvrtke Coca-Cola
Title (english)Organizational creativity as a competitive advantage of Coca-Cola
AuthorMario-Emanuel Radelić
MentorIvona Blažević (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-06-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kada se u okruženju čuje riječ kreativnost, većina ljudi pomisli na umjetnost poput slikarstva ili glazbe. Međutim, kreativnost je vidljiva i u poduzećima. Način na koji poduzeća odrađuju aktivnosti iz područja marketinga mora biti kreativan i inovativan da bi ljudima bio zanimljiv i ostavio neki trag. Cilj ovog rada je prikazati tu kreativnost kao konkurentsku prednost tvrtke Coca-Cola. Coca-Cola je svakako jedan od svjetskih lidera u kreativnosti. To se najbolje vidi po utjecaju njenih promotivnih oglasa. Poznate su Coca-Cola promotivne poruke za Božić za koje se smatra da su jedne od najutjecajnijih poruka. U ovom radu analizira se marketinška strategija Coca-Cole, kao i upravljanje marketingom kroz kreativnost i inovativnost poduzeća.
Abstract (english)
When the word creativity is heard in environment, most people think of art as painting or music. However, creativity is also visible in businesses. The way businesses do marketing activities must be creative and innovative to keep people interesting and to leave some trace. The aim of this paper is to portray this creativity as a competitive advantage of Coca-Cola. Coca-Cola is certainly one of the world's leaders in creativity. This is best seen by the impact of her promotional ads. Coca-Cola Christmas promotional messages are known to be considered one of the most influential messages. This paper analyzes Coca-Cola's marketing strategy as well as marketing management through enterprise creativity and innovation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:042921
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-03 08:02:08