This paper has illustrated the entrepreneurship in sport through activities that use sport as means for achieving their goals. The work has also shown the use of sports marketing by the Ministry of the Interior in order to achieve the „higher goals“ by using the limited resources rationally. The aim of this work is to show the non-profit goals or other benefits of the „tertiary activities“ in the „third markets“ which come from doing sports activities. This work will show practical activities which are not financially motivated, but are motivated by higher goals, but could also have financial gain in the end. The work also shows the positive effect of sport on the human health, as well as the cognition that sport can be unbelievably opposite to health. The data have been presented about some activities of the Ministry of the Interior that have no financial gain for the Ministry itself but are motivated by some other „higher goals“. The work will present the types of the activities, the population that was included, the number of participants, the venues, the countries the participants came from, the places they visited, the aims and the effects these activities have achieved.