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master's thesis
Teorijom igara do veće konkurentnosti u turizmu
2015. urn:nbn:hr:174:435296
Rukavina, Jelena
College of Slavonski Brod
Social Department

Cite this document

Rukavina, J. (2015). Teorijom igara do veće konkurentnosti u turizmu (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:435296

Rukavina, Jelena. "Teorijom igara do veće konkurentnosti u turizmu." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:435296

Rukavina, Jelena. "Teorijom igara do veće konkurentnosti u turizmu." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:435296

Rukavina, J. (2015). 'Teorijom igara do veće konkurentnosti u turizmu', Master's thesis, College of Slavonski Brod, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:435296

Rukavina J. Teorijom igara do veće konkurentnosti u turizmu [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:174:435296

J. Rukavina, "Teorijom igara do veće konkurentnosti u turizmu", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:435296

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Metadata
TitleTeorijom igara do veće konkurentnosti u turizmu
Title (english)Using game theory for achieving greater competitiveness in tourism
AuthorJelena Rukavina
MentorMirko Cobović (mentor)
Committee memberMaja Vretenar Cobović
Committee memberMirko Cobović
Committee memberHrvoje Sivrić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analizirana teorija igara na više turističkih primjera. Objašnjeni su pojmovi poslovnog odlučivanja, operacijskih istraživanja i teorija igara. Napravljena je analiza konkurentskih pokazatelja dva hotelska smještaja Vile Rova i Blue waves resorta na osnovu kojih je donesen zaključak da se nije dovoljno osloniti samo na teoriju igara kao strateški odabir u turističkom poslovanju, već je potrebno uzeti puno više čimbenika u obzir kako bi se privuklo više kupaca od konkurencije.
Abstract (english)
The paper analyzes the game theory on multiple touristic examples. The terms of business decision making, operational research and game theory have been explained. The paper analyzes competitive indicators of two hotels, Vila Rova and Blue waves resort, based on which it is concluded that it is not enough to rely only on game theory as a strategic choice in the tourism business, and it is necessary to take a lot of factors into consideration in order to attract more customers than the competition.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:435296
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-02 13:06:27