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undergraduate thesis
Međunarodni marketing
2015. urn:nbn:hr:174:994249
Andrić, Melita
College of Slavonski Brod
Social Department

Cite this document

Andrić, M. (2015). Međunarodni marketing (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:994249

Andrić, Melita. "Međunarodni marketing." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:994249

Andrić, Melita. "Međunarodni marketing." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:994249

Andrić, M. (2015). 'Međunarodni marketing', Undergraduate thesis, College of Slavonski Brod, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:994249

Andrić M. Međunarodni marketing [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:174:994249

M. Andrić, "Međunarodni marketing", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:994249

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Metadata
TitleMeđunarodni marketing
Title (english)International marketing
AuthorMelita Andrić
MentorMaja Vretenar Cobović (mentor)
Committee memberMirko Cobović
Committee memberMaja Vretenar Cobović
Committee memberHrvoje Sivrić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema mog završnog rada je Međunarodni marketing. U radu je definiran međunarodni marketing, priroda, planiranje i kontrola, te okruženje međunarodnog marketinga. Najveći dio nacionalnih poduzeća, bez obzira na svoju lokaciju, u određenoj fazi rasta i razvoja želi proširiti svoje poslovanje u inozemstvo. Kada uprava prihvati ključnu odluku o nastupu na nekom stranom tržištu, pred nju se postavlja još veći problem. To je izbor optimalne strategije ulaska na odabrano strano tržište. U poslovnoj su praski razvijene, a u marketinškoj teoriji obrađene, mnogobrojne strategije uz pomoć kojih poduzeće može provoditi svoju poslovnu aktivnost u inozemstvu.
Abstract (english)
The topic of my dissertation is International Marketing. In this paper, I described the definition of international marketing, nature, planning and control, environment and international marketing. Most of the national companies, regardless of their location, at a certain stage of growth and development wants to expand their business overseas. When the government accepted a key decision on competing in a foreign market, before it is placed even greater problem. This is a selection of the optimal strategy to enter the selected foreign markets. In fiscal peaches are developed, and marketing theory elaborated, many strategies by which the company can carry out their business activities abroad.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:994249
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 07:56:13