prikaz prve stranice dokumenta Marketing strategija e-poslovanja
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undergraduate thesis
Marketing strategija e-poslovanja
2015. urn:nbn:hr:174:296179
Vrebac, Gabrijel
College of Slavonski Brod
Social Department

Cite this document

Vrebac, G. (2015). Marketing strategija e-poslovanja (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:296179

Vrebac, Gabrijel. "Marketing strategija e-poslovanja." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:296179

Vrebac, Gabrijel. "Marketing strategija e-poslovanja." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:296179

Vrebac, G. (2015). 'Marketing strategija e-poslovanja', Undergraduate thesis, College of Slavonski Brod, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:296179

Vrebac G. Marketing strategija e-poslovanja [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:296179

G. Vrebac, "Marketing strategija e-poslovanja", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:296179

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Metadata
TitleMarketing strategija e-poslovanja
Title (english)Marketing strategy in e-business
AuthorGabrijel Vrebac
MentorMirko Cobović (mentor)
Committee memberMaja Vretenar Cobović
Committee memberMirko Cobović
Committee memberJasna Vujčić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analizirana marketing strategija promocije novog proizvoda putem ePoslovanja uz pomoć online alata. Alati koji su se koristili su Wix.com online hosting i uređivač kako bi se kreirala web stranica sa web trgovinom, Facebook kako bi se kreirala reklama koja bi privukla ciljanu skupinu korisnika. Proizvod koji se promovira je solarni kolektor LSA218 tvrtke Extra Plin d.o.o. iz Nove Gradiške. U radu je prikazana strategija promocije proizvoda na domaćem tržištu ciljanoj skupini potrošača te je dokazana isplativost eMarketinga Praktični dio je pokazao da je ciljana skupina potrošača između 27 i 35 godina na području Istre, te da je prodiranje uspjelo, ali zbog kratkog vremenskog perioda nisu ostvareni znatni pomaci u prodaji.
Abstract (english)
The paper analyzes marketing strategy in promotion of new product using eBuisness and online tools. Tools that are used are Wix.com online hosting and editing for creation of web site with web store. Facebook is used to create advertisement for target group. Product for promotion is solar collector LSA218 made by Extra Plin Ltd. from Nova Gradiška. The paper shows the strategy of promoting products on the domestic market, the target group of consumers. in the paper was demonstrated profitability of eMarketing The practical part is proved that target group of customers is between 27 and 35 years old living in Istra. It has been proven that penetration is successful but because of short amount of time have not achived significant progress in sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:296179
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 12:06:57