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master's thesis
Konkurentska prednost i konkurentsko pozicioniranje
2016. urn:nbn:hr:174:798818
Škrget, Marija
College of Slavonski Brod
Social Department

Cite this document

Škrget, M. (2016). Konkurentska prednost i konkurentsko pozicioniranje (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:798818

Škrget, Marija. "Konkurentska prednost i konkurentsko pozicioniranje." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:798818

Škrget, Marija. "Konkurentska prednost i konkurentsko pozicioniranje." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:798818

Škrget, M. (2016). 'Konkurentska prednost i konkurentsko pozicioniranje', Master's thesis, College of Slavonski Brod, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:798818

Škrget M. Konkurentska prednost i konkurentsko pozicioniranje [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:174:798818

M. Škrget, "Konkurentska prednost i konkurentsko pozicioniranje", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:798818

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Metadata
TitleKonkurentska prednost i konkurentsko pozicioniranje
Title (english)Competitive advantages and competitive positioning
AuthorMarija Škrget
MentorLena Duspara (mentor)
Committee memberSanja Knežević (predsjednik povjerenstva)
Committee memberLena Duspara (član povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu objasnit će se osnova strateškog djelovanja poduzeća, njihova stvaranja i prisvajanja vrijednosti, kao i operacijska djelotvornost. U završnom radu će se objasniti konkurentska prednost, kao i njezine vrste. Nadalje je objašnjeno detaljno vrste konkurentske prednosti. Opisano je i u poglavlju poduzeće bez strategije-pozicija „stuck in the middle“, kao i troškovna prednost. Znanstvene metode korištene u ovom završnom radu su povijesna metoda, koja je korištena u svakom poglavlju, te metoda analize prema kojoj će se analizirati vrste konkurentske prednosti.
Abstract (english)
In this final work will be explained the basis for strategic activity companies, their creation and appropriation of value, as well as operational efficiency. Iit also will be explained the competitive advantage, as well as its type. Further follows a detailed explanation of the type of competitive advantage. It is also described in chapter company without a strategy position "stuck in the middle", as well as cost advantage. Scientific methods used in this final work are historical method, which is used in each chapter, and the methods of analysis, according to which will analyze the type of competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:798818
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-02 10:03:55