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undergraduate thesis
Kreativne tehnike za postizanje konkurentske prednosti
2016. urn:nbn:hr:174:425292
Ćosić, Magdalena
College of Slavonski Brod

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Ćosić, M. (2016). Kreativne tehnike za postizanje konkurentske prednosti (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:425292

Ćosić, Magdalena. "Kreativne tehnike za postizanje konkurentske prednosti." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:425292

Ćosić, Magdalena. "Kreativne tehnike za postizanje konkurentske prednosti." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:425292

Ćosić, M. (2016). 'Kreativne tehnike za postizanje konkurentske prednosti', Undergraduate thesis, College of Slavonski Brod, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:425292

Ćosić M. Kreativne tehnike za postizanje konkurentske prednosti [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:425292

M. Ćosić, "Kreativne tehnike za postizanje konkurentske prednosti", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:425292

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Metadata
TitleKreativne tehnike za postizanje konkurentske prednosti
Title (english)Creative techniques for achievment of competitive advantage
AuthorMagdalena Ćosić
MentorLena Duspara (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberLena Duspara (član povjerenstva)
Committee memberSanja Knežević (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2016-11-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu su objašnjene kreativne tehnike pomoću kojih poduzeća postižu konkurentsku prednost. Ključ uspjeha poduzeća temelji se na ostvarivanju konkurentske prednosti. Konkurentska prednost poduzeća realizira se kroz dobar položaj na tržištu koji je omogućen realiziranjem novog proizvoda. Inovacija omogućuje stvaranje novih poduzeća koja s vremenom konkuriraju na tržištu. Tehnike koje su objašnjene u završnom radu su: Brainstorming, Brainwriting, Delphi metoda, sintetička i morfološka metoda, te tehnika scenarija. Svaka navedena metoda ima prednosti i nedostatke. Vrlo je bitno da se tehnologije primjenjuju u poduzeću kako bi poduzeće uspješno poslovalo i kako bi ostvarilo konkurentsku prednost.
Abstract (english)
This paper considers the creative techniques to help companies achieve competitive advantage. The key to success of the company is based on the achievement of competitive advantage. The competitive advantage of the company is realized through a good position in the market that enabled realization of a new product. The innovation allows the creation of new businesses that eventually compete in the market. The techniques are explained in the final paper: Brainstorming, brainwriting, Delphi method, synthetic and morphological methods, techniques and scenarios. Each mentioned method has advantages and disadvantages. It is vital that the technology used in the company to company successfully operating and in order to achieve a competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:425292
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-01-16 11:54:00