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undergraduate thesis
Suvremeni načini komunikacije u marketingu
2017. urn:nbn:hr:174:356988
Colić, Sandra
College of Slavonski Brod
Social Department

Cite this document

Colić, S. (2017). Suvremeni načini komunikacije u marketingu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:356988

Colić, Sandra. "Suvremeni načini komunikacije u marketingu." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:356988

Colić, Sandra. "Suvremeni načini komunikacije u marketingu." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:356988

Colić, S. (2017). 'Suvremeni načini komunikacije u marketingu', Undergraduate thesis, College of Slavonski Brod, accessed 12 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:356988

Colić S. Suvremeni načini komunikacije u marketingu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 December 12] Available at: https://urn.nsk.hr/urn:nbn:hr:174:356988

S. Colić, "Suvremeni načini komunikacije u marketingu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:356988

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Metadata
TitleSuvremeni načini komunikacije u marketingu
Title (english)Contemporary methods of communication in marketing
AuthorSandra Colić
MentorAndreja Katolik Kovačević (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu su analizirani suvremeni načini komunikacije u marketingu. Funkcija marketinga je kreiranje proizvoda i usluga prema potrebama i željama potrošača te ostvarenje profita. Klasične načine komunikacije zamjenili su u velikoj mjeri Internet i društvene mreže. Društvene mreža kao besplatne aplikacije omogućuju svom korisnicima uspješnu komunikaciju. Njihova popularnost utjecala je na marketinške alate komunikacije i na nove trendove reklamiranja proizvoda. Uspješna komunikacija poduzeća sa svojim kupcima jedna je najvažnijih točki današnjeg poslovanja.
Abstract (english)
This final work analyzes modern ways and methods of communication in marketing. Marketing function is the creation of products and services according to the needs and wishes of consumers and the realization of profits. Classical ways of communication have been largely replaced by Internet and social networks. Social networks as a free application allows users to communicate successfully. Their popularity has influenced the marketing tools of communication and the new trends in product advertising. Successful communication between companies and their costumers is one of the most important points of today’s business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:356988
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-21 07:33:11