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master's thesis
Proces proizvodnje i uvođenja novog proizvoda
2016. urn:nbn:hr:174:361914
Martinović, Ivana
College of Slavonski Brod
Social Department

Cite this document

Martinović, I. (2016). Proces proizvodnje i uvođenja novog proizvoda (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:361914

Martinović, Ivana. "Proces proizvodnje i uvođenja novog proizvoda." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:361914

Martinović, Ivana. "Proces proizvodnje i uvođenja novog proizvoda." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:361914

Martinović, I. (2016). 'Proces proizvodnje i uvođenja novog proizvoda', Master's thesis, College of Slavonski Brod, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:361914

Martinović I. Proces proizvodnje i uvođenja novog proizvoda [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:174:361914

I. Martinović, "Proces proizvodnje i uvođenja novog proizvoda", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:361914

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Metadata
TitleProces proizvodnje i uvođenja novog proizvoda
Title (english)Production process and introduction of new product
AuthorIvana Martinović
MentorVišnja Bartolović (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je obrađena tema procesa proizvodnje i uvođenja novog proizvoda unutar privatne robne marke. Zadatkom je trebalo istražiti što novi proizvodi i privatne robne marke predstavljaju tvrtkama u obavljanju gospodarske djelatnosti, te kakav značaj imaju za kupce. Cilj ovog rada je utvrditi/objasniti načine moguće strategije procesa uvođenja novog proizvoda u okviru privatne marke.
Abstract (english)
In this paper the topic of the production process and the introduction of new products within the private label. The task is to be explored as what new products and private labels represent companies on a commercial scale, and what significance they have for customers. The aim of this study is to identify / explain ways possible strategies of the process of introducing a new product in the context of private labels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:361914
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-24 08:15:25