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undergraduate thesis
Sportski događaj kao sportski proizvod na primjeru ATP Tour-a
2017. urn:nbn:hr:174:280446
Zlopaša, Tomislav
College of Slavonski Brod
Social Department

Cite this document

Zlopaša, T. (2017). Sportski događaj kao sportski proizvod na primjeru ATP Tour-a (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:280446

Zlopaša, Tomislav. "Sportski događaj kao sportski proizvod na primjeru ATP Tour-a." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:280446

Zlopaša, Tomislav. "Sportski događaj kao sportski proizvod na primjeru ATP Tour-a." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:280446

Zlopaša, T. (2017). 'Sportski događaj kao sportski proizvod na primjeru ATP Tour-a', Undergraduate thesis, College of Slavonski Brod, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:280446

Zlopaša T. Sportski događaj kao sportski proizvod na primjeru ATP Tour-a [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:280446

T. Zlopaša, "Sportski događaj kao sportski proizvod na primjeru ATP Tour-a", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:280446

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Metadata
TitleSportski događaj kao sportski proizvod na primjeru ATP Tour-a
Title (english)Sport event as a sports product on the example of ATP Tour
AuthorTomislav Zlopaša
MentorHrvoje Sivrić (mentor)
Committee memberMilan Stanić (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Sport se vrlo brzo razvija i napreduje iz dana u dan, a njegova bliska veza s marketingom je nezamisliva. Njegov aktivni napredak od rane prošlosti pa sve do danas je razvio kvalitetnu gospodarsku granu s velikim potencijalom u svim pogledima biznisa. Jedan od takvih sportova je tenis, multifunkcionalan i turnirski sport. Glavni zadatak ovog rada prikazuje povezanost menadžmenta u sportu, te problematiku odaziva sportskih potrošača na ATP Tour. Rad opisuje pojam i svrhu održavanja ATP Tour-a, vrstu podloga na kojima se odigrava s obzirom na materijal kao i različite vrste potrošača tenisa kao sporta. Kroz rad je dokazano da kvaliteta sporta i vrhunskog sportskog događaja kao što je ATP World Tour, ovisi o mnogobrojnim čimbenicima, a najvažnije je zadovoljenje potreba sportskih potrošača.
Abstract (english)
Day by day sport is growing and developing very fast, and its tight correlation with marketing has become unimaginable. Steady growth from its early beginnings has resulted in a quality sports industry with great potential in all business aspects. One of those sports is tennis, a multifunctional and a tourney sport. The main task of this paper is to the problems between connection of sports management and attendance of sports consumers at the ATP tour. This paper describes the purpose and meaning of ATP Tour, playing surface based on its materials and different kinds of sport consumers. Through this work, it has been proven that the quality of sports and top sports events such as the ATP World Tour depends on a number of factors, and the most important is meeting the needs of sports consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:280446
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-22 11:46:04