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master's thesis
E-marketing u bankarstvu na primjeru Zagrebačke banke d.d.
2019. urn:nbn:hr:174:860213
Banah Marić, Zrinka
College of Slavonski Brod

Cite this document

Banah Marić, Z. (2019). E-marketing u bankarstvu na primjeru Zagrebačke banke d.d. (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:860213

Banah Marić, Zrinka. "E-marketing u bankarstvu na primjeru Zagrebačke banke d.d.." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:860213

Banah Marić, Zrinka. "E-marketing u bankarstvu na primjeru Zagrebačke banke d.d.." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:860213

Banah Marić, Z. (2019). 'E-marketing u bankarstvu na primjeru Zagrebačke banke d.d.', Master's thesis, College of Slavonski Brod, accessed 28 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:860213

Banah Marić Z. E-marketing u bankarstvu na primjeru Zagrebačke banke d.d. [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2024 April 28] Available at: https://urn.nsk.hr/urn:nbn:hr:174:860213

Z. Banah Marić, "E-marketing u bankarstvu na primjeru Zagrebačke banke d.d.", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:860213

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Metadata
TitleE-marketing u bankarstvu na primjeru Zagrebačke banke d.d.
Title (english)E-marketing in banking on example of Zagrebačka banka d.d.
AuthorZrinka Banah Marić
MentorMilan Stanić (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
Committee memberMarina Stanić Šulentić (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2019-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema završnog rada je E-marketing u bankarstvu na primjeru Zagrebačke banke d.d. U radu je opisan utjecaj interneta i digitalnih tehnologija na razvoj elektroničkog bankarstva u Zagrebačkoj banci d.d. Da bi banka sa svojom ponudom proizvoda i usluga bila konkurentna, kontinuirano mora ulagati u tehnologiju i pratiti trendove na tržištu. Veliku ulogu u tome igra marketing koji pod utjecajem informacijskih tehnologija omogućuje brže i jednostavnije poslovanje preko interneta, od promocije proizvoda i usluga do ugovaranja i prodaje, a Zagrebačka banka se oglašava i reklamira i na društvenim mrežama, kako bi zadovoljili sve zahtjevnije i složenije potrebe klijenata.
Abstract (english)
The topic of final thesis is E-Marketing in Banking on the example of Zagrebačka banka d.d. The paper describes the influence of the internet and digital technologies on the development of electronic banking in Zagrebačka banka d.d. In order for the bank to be competitive, it must continuous investment in technology and tracking trends in the market. An important factor is marketing, which is influenced by information technology, enables faster and easier online business, from product and service promotion to contracting and sales, and Zagrebačka banka advertises and promotes on social networks to meet all the demands and complex needs of customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:860213
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-07 13:26:30