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undergraduate thesis
Marketing u sportu na primjeru događaja "Dani fitnessa"
2019. urn:nbn:hr:174:296558
Poropat, Lorna
College of Slavonski Brod

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Poropat, L. (2019). Marketing u sportu na primjeru događaja "Dani fitnessa" (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:296558

Poropat, Lorna. "Marketing u sportu na primjeru događaja "Dani fitnessa"." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:296558

Poropat, Lorna. "Marketing u sportu na primjeru događaja "Dani fitnessa"." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:296558

Poropat, L. (2019). 'Marketing u sportu na primjeru događaja "Dani fitnessa"', Undergraduate thesis, College of Slavonski Brod, accessed 31 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:296558

Poropat L. Marketing u sportu na primjeru događaja "Dani fitnessa" [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2025 January 31] Available at: https://urn.nsk.hr/urn:nbn:hr:174:296558

L. Poropat, "Marketing u sportu na primjeru događaja "Dani fitnessa"", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:296558

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Metadata
TitleMarketing u sportu na primjeru događaja "Dani fitnessa"
Title (english)Marketing in sport on the example of the event "Fitness Days"
AuthorLorna Poropat
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2019-05-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Generalno govoreći o marketingu pod istim se podrazumijeva proces upravljanja kroz koji se roba i/ili usluga kreće od samog nastanka proizvoda pa sve do distribucije krajnjem kupcu. Problem ovoga rada definiran je kao manjak tjelesne aktivnosti aktivnog i radno sposobnog stanovništva i manjak informiranosti o mogućnostima provođenja kontinuirane i stručne tjelesne aktivnosti kao i utjecaj tih aktivnosti na zdravlje i kvalitetu života. Cilj ovoga rada je promocija sportskog proizvoda, koja je u ovom radu definirana kao fitness aktivnost na primjeru događaja „Dani fitnessa“. Kroz aktivnosti i alate sportskog marketinga može se utjecati na ciljane skupine, potrošače kako bi prepoznali i na kraju konzumirali sportske proizvode u ovom slučaju tjelesne aktivnosti u fitnessu.
Abstract (english)
Generally speaking, marketing refers to the process of management trough which the goods and/or services start from the very beginning of the product until the distribution to the final customer. The problem of this work is defined as a lack of physical activity of an active and working-age population and a lack of information about the possibilities of conducting continuous and professional physical activity as well as the impact of this activities on health and quality of life. The aim of this work is the promotion of sports product, which is defined as fitness activity on the example of the event “Days of fitness”. Through sporting marketing activities and tools, it is possible to influence targeted groups, consumers to recognize and ultimately consume sports products, in this case physical activity in fitness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:296558
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-08 13:44:30