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master's thesis
Strateško planiranje u turizmu Republike Hrvatske
2019. urn:nbn:hr:174:120830
Aušić, Tomislav
College of Slavonski Brod
Social Department

Cite this document

Aušić, T. (2019). Strateško planiranje u turizmu Republike Hrvatske (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:120830

Aušić, Tomislav. "Strateško planiranje u turizmu Republike Hrvatske." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:120830

Aušić, Tomislav. "Strateško planiranje u turizmu Republike Hrvatske." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:120830

Aušić, T. (2019). 'Strateško planiranje u turizmu Republike Hrvatske', Master's thesis, College of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:120830

Aušić T. Strateško planiranje u turizmu Republike Hrvatske [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:120830

T. Aušić, "Strateško planiranje u turizmu Republike Hrvatske", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:120830

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Metadata
TitleStrateško planiranje u turizmu Republike Hrvatske
Title (english)Strategic planning in tourism of The Republic of Croatia
AuthorTomislav Aušić
MentorMarina Stanić Šulentić (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMarina Stanić Šulentić (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2019-12-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analizirana postojeća turistička ponuda te prirodna i društvena determiniranost na strateško upravljanje u turizmu Republike Hrvatske. Također je analiziran utjecaj globalizacije na turizam i planiranje u turizmu. Turizam Republike Hrvatske glavnim svojim dijelom ovisi o emitivnim tržištima iz kojih prima veliki broj turista. Od iznimne je važnosti pratiti trendove, koji se sve češće mijenjaju i imati razvijenu turističku strategiju u skladu sa globalnim trendovima, kako bi cjelokupni turistički proizvod bio konkurentan u novonastalim uvjetima. Strateško upravljanje u turizmu mora se usredotočiti na održivi razvoj, te podjednako valorizirati sve dijelove Hrvatske. Nositelji strateškog planiranja u Republici Hrvatskoj na državnoj razini su resorno ministarstvo za turizam, na društvenoj razini to su Hrvatska turistička zajednica te turističke zajednice na nižim razinama.
Abstract (english)
The paper analyzes the existing tourism offer and the natural and social determination of strategic tourism management in the Republic of Croatia. The impact of globalization on tourism and tourism planning has also been analyzed. The tourism of the Republic of Croatia mainly depends on the emission markets from which a large number of tourists receive. It is of utmost importance to keep abreast of trends, which are increasingly changing and to have a developed tourism strategy in line with global trends, in order to make the overall tourism product competitive in the new circumstances. Strategic management in tourism must focus on sustainable development and equally valorise all parts of Croatia. The holders of strategic planning in the Republic of Croatia at the state level are the Ministry of Tourism, at the social level they are the Croatian National Tourist Board and the lower level tourist boards.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:120830
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-30 07:52:47