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master's thesis
Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda
2019. urn:nbn:hr:174:999454
Terihaj, Barbara
College of Slavonski Brod
Social Department

Cite this document

Terihaj, B. (2019). Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:999454

Terihaj, Barbara. "Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:999454

Terihaj, Barbara. "Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda." Master's thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:999454

Terihaj, B. (2019). 'Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda', Master's thesis, College of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:999454

Terihaj B. Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:999454

B. Terihaj, "Utvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:999454

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Metadata
TitleUtvrđivanje razlika u trendu vrijednosti i preferenciji sportskog proizvoda
Title (english)Determining differences in the trend of value and preference for a sports product
AuthorBarbara Terihaj
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Jedna od aktivnosti sportskog marketinga je zadovoljiti specifičnu potrebu kupaca sportskim proizvodima ili uslugama. Za to je potreban konstantan rad davatelja sportskih proizvoda. Definirani problem ovoga rada su promjene u preferencijama sportskog proizvoda uslijed dinamičkog i promjenjivog vremena u kojem živimo učestale. Cilj rada je utvrditi razlike u trendu vrijednosti i preferenciji sportskog proizvoda kod studentske populacije u vremenskom periodu od dvije godine (2016. g. – 2018. g.). Prema definiranom uzorku redovnih i izvanrednih studenata Veleučilišta u Slavonskom Brodu dobivene su razlike u vrijednosti i preferenciji sportskog proizvoda. Prema dobivenim rezultatima treba se dodatno osvijestiti promatrani uzorak, provoditelji stručnih kinezioloških usluga se trebaju istaknuti svojim znanjima da potaknu neaktivnu populaciju i pruže kvalitetan proizvod, a davatelji usluga trebaju više koristiti alate marketinga.
Abstract (english)
One of the sports marketing activities is to meet the specific customer needs with sports products or services. This requires constant work by the sports product provider. The established problems in this thesis are changes in preferences of a sports product during this dynamic and unstable time we live in. Aim is to establish the differences in a trend of value and preference of a sport product among the student population in a period of two years (2016-2018). According to a defined sample of regular and irregular students of a university in Slavonski Brod, differences between value and preferences were detected. According to the given results a conclusion was made about the importance of additional awareness towards the observed sample, providers of professional services need to stand out with their knowledge to encourage the inactive population and provide a quality product and the providers of the services need to use more marketing tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:999454
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-30 08:01:34