Business image is Certainly one form of communication that is most dominant. Thinking of non-verbal communication containing gestives and gesticulations, contacteyes, make-up, clothes, scents, symbols. However, non-verbal communication serves as a complement to verbal communication as soon as the messages are transmitted by the emotional component. When you are talking about a business image, there is a business image of a person, enterprise, country/nation and product. The image is a simplified image that contains a large number of associations and children's information related to a particular product or service, or even persons, and is created using characteristics, history and traditions, representative products, and political and economic situations. When it comes to business image, there is a business image of a person, a business, a country/nation and a product. The image creates a protective mechanism for users that leads to additional post - paid and post – purchase satisfaction.