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undergraduate thesis
Uloga i funkcija elektroničkog marketinga
2020. urn:nbn:hr:174:023007
Kovačević, Ivana
College of Slavonski Brod
Social Department

Cite this document

Kovačević, I. (2020). Uloga i funkcija elektroničkog marketinga (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:023007

Kovačević, Ivana. "Uloga i funkcija elektroničkog marketinga." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:023007

Kovačević, Ivana. "Uloga i funkcija elektroničkog marketinga." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:023007

Kovačević, I. (2020). 'Uloga i funkcija elektroničkog marketinga', Undergraduate thesis, College of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:023007

Kovačević I. Uloga i funkcija elektroničkog marketinga [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:023007

I. Kovačević, "Uloga i funkcija elektroničkog marketinga", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:023007

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Metadata
TitleUloga i funkcija elektroničkog marketinga
Title (english)The role and function of electronic marketing
AuthorIvana Kovačević
MentorMirko Cobović (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-06-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu se analizira uloga i funkcija elektroničkog marketinga u općenitom smislu te u različitim načinima poslovanja. Elektronički marketing obuhvaća širu sliku svih njegovih nižih područja koja se smatraju jednim od najmodernijih načina promocije i oglašavanja. Informacijske i internetske tehnologije se u današnje vrijeme koriste u poslovnoj praksi na sve poznate načine. Korištenje i značaj svih internetskih tehnologija i njenih mrežnih usluga osjetno varira prvenstveno prema području i djelatnosti kojem subjekt pripada. To se temelji na pretpostavki da razina iskorištenosti elektroničkog poslovanja značajno varira ovisno o području u kojem se subjekt nalazi. Ipak, gospodarsko područje i njegove specifičnosti nikako nisu prepreka u korištenju internetskih tehnologija i zbog toga je uspješnost i dalje značajna u korištenju elektroničkih resursa u poslovanju.
Abstract (english)
The paper analyzes the function and role of eletronic marketing in a general sense and in different ways of business. Email marketing encompasses a broader picture of all its smaller areas, considered one of the most modern ways of promotion and advertising. Information and Internet technologies are nowadays used in business practice in every known way. The significance and utilization of Internet technologies and associated network services varies markedly primarily by area and activity. It is based on assumption that the level of implementation of e – commerce varies significantly depending on the area in which the observed business entity is located. However, the economis area and its specificities are by no means an obstacle to the use of Internet technologies and therefore the success is still significantly important to the use of electronic resources in business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:023007
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-03 07:57:27