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undergraduate thesis
Marketing menadžment u poduzeću Beiersdorf
2020. urn:nbn:hr:174:107823
Marjanović, Jeronim
College of Slavonski Brod
Social Department

Cite this document

Marjanović, J. (2020). Marketing menadžment u poduzeću Beiersdorf (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:107823

Marjanović, Jeronim. "Marketing menadžment u poduzeću Beiersdorf." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:107823

Marjanović, Jeronim. "Marketing menadžment u poduzeću Beiersdorf." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:107823

Marjanović, J. (2020). 'Marketing menadžment u poduzeću Beiersdorf', Undergraduate thesis, College of Slavonski Brod, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:107823

Marjanović J. Marketing menadžment u poduzeću Beiersdorf [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:107823

J. Marjanović, "Marketing menadžment u poduzeću Beiersdorf", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:107823

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Metadata
TitleMarketing menadžment u poduzeću Beiersdorf
Title (english)Marketing in Beiersdorf
AuthorJeronim Marjanović
MentorAndreja Katolik Kovačević (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-06-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu govori se o poduzeću Beiersdorf d.o.o., odnosno o marketingu u poduzeću. Cilj rada je prikazati što točno znači upravljati marketingom, analizirati svaki element marketing miksa, te prikazati teorijski dio na praktičnom primjeru. Upravljanje marketingom je od izuzetne važnosti za svako poduzeće koje želi biti prepoznato. Ciljevi koje neki poslovni subjekt ima mogu se ispuniti samo kvalitetnim upravljanjem strategijom koja se provodi. Sva poduzeća koja imaju dobar marketing, nemaju ga slučajno. Iza svakog dobrog marketinga stoji vrhunsko upravljanje svim dijelovima marketinga i uspješno definiran, napisan i proveden marketinški plan.
Abstract (english)
This final paper discusses marketing at Beiersdorf d.o.o. The aim of the paper is to show what exactly it means to manage marketing, to analyze each element of the marketing mix, and to present the theoretical part in a practical example. Marketing management is of the utmost importance for any business that wants to be recognized. The objectives of a business entity can be met only with quality management strategy that is implemented. All companies that have good marketing, do not have it by accident. Behind every good marketing is superior management of all parts of marketing and a successfully defined, written and implemented marketing plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:107823
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-03 08:06:46