prikaz prve stranice dokumenta Marketing plan Bazena Slavonski Brod
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master's thesis
Marketing plan Bazena Slavonski Brod
2015. urn:nbn:hr:174:285187
Tominović, Antun
College of Slavonski Brod
Social Department

Cite this document

Tominović, A. (2015). Marketing plan Bazena Slavonski Brod (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:285187

Tominović, Antun. "Marketing plan Bazena Slavonski Brod." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:285187

Tominović, Antun. "Marketing plan Bazena Slavonski Brod." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:285187

Tominović, A. (2015). 'Marketing plan Bazena Slavonski Brod', Master's thesis, College of Slavonski Brod, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:285187

Tominović A. Marketing plan Bazena Slavonski Brod [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:174:285187

A. Tominović, "Marketing plan Bazena Slavonski Brod", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:285187

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Metadata
TitleMarketing plan Bazena Slavonski Brod
Title (english)Marketing Plan of The City Swimming Pools Slavonski Brod
AuthorAntun Tominović
MentorMilan Stanić (mentor)
Committee memberMirko Cobović
Committee memberMilan Stanić
Committee memberHrvoje Sivrić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Planiranje je proces u kojem se utvrđuju ili odabiru ciljevi i razrađuju zadaće koje će omogućiti da se u nekoj budućnosti ti ciljevi ostvare. Cilj ovog rada je sagledati postojeće stanje programa koje nude Bazeni Slavonski Brod, ponuditi prijedlog poboljšanja istih, zatim ponuditi prijedlog uvođena novih programa. Da bi se isti realizirali potrebno je odraditi dobar marketing plan koji će privući posjetitelje na bazene. Također putem marketinga potrebno je istaknuti sve pozitivne aktivnosti putem kojih će se zadovoljavati sve potrebe posjetitelja. Dobar program nastaje kao rezultat napora svih zaposlenih na Bazenima Slavonski Brod, te njihova sposobnost da se ponudi i odgovori zahtjevima i potrebama posjetitelja.
Abstract (english)
Planning is a process of making or choosing aims, and elaborating tasks that will eventually lead to the achievement of these aims. The aim of this paper is to take a closer look at the existing programmes of the City swimming pools Slavonski Brod, suggest ways of improving those programmes, and suggest or introduce new programmes. In order to make new programmes possible, it is necessary to have a strong marketing plan, which will result in increasing number of visitors coming to the swimming pool. It is also required to point out all the positive activities that would satisfy visitors through marketing. A solid programme is the result of joined effort of all employees of the City swimming pools Slavonski Brod, as well as their capability to offer and respond to the needs and requirements of visitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:285187
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-02 11:39:00