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master's thesis
Korporativna komunikacija
2015. urn:nbn:hr:174:183142
Pitlović, Irena
College of Slavonski Brod
Social Department

Cite this document

Pitlović, I. (2015). Korporativna komunikacija (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:183142

Pitlović, Irena. "Korporativna komunikacija." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:183142

Pitlović, Irena. "Korporativna komunikacija." Master's thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:183142

Pitlović, I. (2015). 'Korporativna komunikacija', Master's thesis, College of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:183142

Pitlović I. Korporativna komunikacija [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:183142

I. Pitlović, "Korporativna komunikacija", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:183142

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Metadata
TitleKorporativna komunikacija
Title (english)Corporate communications
AuthorIrena Pitlović
MentorMaja Lamza Maronić (mentor)
Committee memberAnita Kulaš
Committee memberMaja Lamza Maronić
Committee memberSanja Knežević
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Komunikacija je temeljni proces bez kojeg korporacija ne bi mogla funkcionirati. Značajnu ulogu u korporaciji ima korporativna komunikacija. Njezin osnovni zadatak je informiranje i edukacija svih zaposlenih u korporaciji, informiranje šire javnosti. Komunikacija da bi bila učinkovita treba biti efikasna i efektivna, jer je učinkovita komunikacija je osnova uspješnosti korporacije. Odnosi s javnošću zauzimaju važnu ulogu u korporaciji, posebno u kriznim situacijama, gdje pridonose bržem izlasku korporacije iz krize koja može opstanak korporacije dovesti u pitanje. Da bi korporacija opstala na današnjem tržištu među jakom konkurencijom treba biti etična i društveno odgovorna u svim segmentima poslovanja.
Abstract (english)
Communication is a fundamental process, without which the corporation would not be able to function. An important role in the corporation has a corporate communications. Communication to be effective needs to be efficient and effective, as effective communication is the basis of the success of the corporation. Public relations occupy an important role in the corporation, particularly in crisis situations where they contribute to a faster exit from the crisis, which the corporation can survive corporations challenged. To corporations survive in today's market among strong competition should be ethical and socially responsible in all business segments.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:183142
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-02 12:48:09