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undergraduate thesis
Uloga i utjecaj dječjeg marketinga na ponašanje djece
2015. urn:nbn:hr:174:784062
Valentić, Dina
College of Slavonski Brod
Social Department

Cite this document

Valentić, D. (2015). Uloga i utjecaj dječjeg marketinga na ponašanje djece (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:784062

Valentić, Dina. "Uloga i utjecaj dječjeg marketinga na ponašanje djece." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:784062

Valentić, Dina. "Uloga i utjecaj dječjeg marketinga na ponašanje djece." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:784062

Valentić, D. (2015). 'Uloga i utjecaj dječjeg marketinga na ponašanje djece', Undergraduate thesis, College of Slavonski Brod, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:784062

Valentić D. Uloga i utjecaj dječjeg marketinga na ponašanje djece [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:174:784062

D. Valentić, "Uloga i utjecaj dječjeg marketinga na ponašanje djece", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:784062

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Metadata
TitleUloga i utjecaj dječjeg marketinga na ponašanje djece
Title (english)The role and influence of child targeted marketing on children's behaviour
AuthorDina Valentić
MentorMaja Vretenar Cobović (mentor)
Committee memberMirko Cobović
Committee memberMaja Vretenar Cobović
Committee memberHrvoje Sivrić
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Marketing i oglašavanje dio su naše svakodnevnice. Mnogi stručnjaci se koriste različitim tehnikama kako bi privukli svoje kupce. U posljednje vrijeme marketing je sve više usmjeren prema djeci kao sadašnjim i budućim potrošačima. Velike i moćne tvrtke sve više novca ulažu u istraživanje kako oglašavanje okrenuti prema djeci, koje su njihove želje te kako im prodati svoje proizvode. Djeca već od malih nogu postaju potrošači i znaju što trebaju, utječu na roditelje pri kupnji, razlikuju brandove i ponašaju se kao odrasli jer im se daje sva sloboda i moć pri odlučivanju što i kako kupovati.
Abstract (english)
Marketing and advertising are a part of our everyday life. Many experts use various techniques in order to attract their customers. Marketing has recently become more and more oriented towards children who are both present and future consumers. Big and powerful companies have started investing more money in researches on children's needs, ways to make advertising child oriented and strategies which will help companies sell their products to children. Children become consumers from an early age. Moreover, they become aware of their own needs and thus influence their parents' shopping decisions. Children also differentiate between various brands and behave older than theit actual age because they are given freedom of choice and deciding on what and how to buy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:784062
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 11:10:33