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undergraduate thesis
Sponzorstvo u sportu
2015. urn:nbn:hr:174:727553
Pezer, Tomislav
College of Slavonski Brod
Social Department

Cite this document

Pezer, T. (2015). Sponzorstvo u sportu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:727553

Pezer, Tomislav. "Sponzorstvo u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:727553

Pezer, Tomislav. "Sponzorstvo u sportu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:727553

Pezer, T. (2015). 'Sponzorstvo u sportu', Undergraduate thesis, College of Slavonski Brod, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:727553

Pezer T. Sponzorstvo u sportu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:727553

T. Pezer, "Sponzorstvo u sportu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:727553

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Metadata
TitleSponzorstvo u sportu
Title (english)Sponsorships in sport
AuthorTomislav Pezer
MentorHrvoje Sivrić (mentor)
Committee memberMaja Vretenar Cobović
Committee memberHrvoje Sivrić
Committee memberMirko Cobović
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analizirano financiranje, tržište, marketing i funkcioniranje u sponzorstvu u sportu. Rad je podijeljen na 8 poglavlja: uvod, financiranje u sportu, sportsko tržište, marketing u sportu, vrste sponzorstva, prava sponzora i prava sponzoriranih, primjena i primjer sponzorstva u sportu te zaključak. Uvodni dio prikazuje kratki uvid u poveznicu između sporta i ekonomije a u ostalim poglavljima je detaljno istraženo i objašnjen tijek sponzorstva u sportu.
Abstract (english)
The paper analyzes the financing, market, marketing and operation of sponsorship in sport. The work is divided into eight chapters: introduction, the financing of sport, sport market, sports marketing, a type of sponsorship, sponsors and rights law sponsored, application and example of sponsorship in sport and conclusion. The introductory section shows a brief insight into the link between sport and economy, while the remaining chapters is explored in detail and explained in the course of sponsorship in sport.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:727553
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 11:22:03