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undergraduate thesis
Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu
2015. urn:nbn:hr:174:986519
Vidović, Katarina
College of Slavonski Brod
Social Department

Cite this document

Vidović, K. (2015). Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:986519

Vidović, Katarina. "Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:986519

Vidović, Katarina. "Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:986519

Vidović, K. (2015). 'Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu', Undergraduate thesis, College of Slavonski Brod, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:986519

Vidović K. Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:174:986519

K. Vidović, "Alati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:986519

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Metadata
TitleAlati za promidžbenu strategiju studentskog sporta u Slavonskom Brodu
Title (english)Tools for the advertising strategy of university sport in Slavonski Brod
AuthorKatarina Vidović
MentorHrvoje Sivrić (mentor)
Committee memberMaja Vretenar Cobović
Committee memberHrvoje Sivrić
Committee memberMirko Cobović
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj rada je prikazati mogućnosti i primjenu promidžbenih alata u svrhu unapređenje kvalitete i kvantitete studenskog sporta u Slavonskom Brodu. U radu je također, osim teorijskog pristupa, kroz praktične primjere prikazana važnost marketinga i marketinških aktivnosti u sustavu organizacije studentskog sporta na Veleučilištu u Slavonskom Brodu. Svijest da je zdravlje najvažniji dio čovjekovog života, te kvaliteta života tj. upravljanje vlastitim resursima u vremenu i prostoru, bitni su društveni čimbenici. Sport iznimno pridonosi razvoju individue kao osobe na način da razvija tjelesno i mentalno. Akademski sport nije i ne smije biti iznimka. Od nastanka do provedbe ideje potrebno je isplanirati niz aktivnosti kojima ćemo postaviti ciljeve, realizirati ih i na kraju analizirati ostvarivost tih ciljeva. Kao sredstvo rada u cilju ostvarivanja mogućnosti prakticiranja studentskog sporta u Slavonskom Brodu promidžbeni alati su neophodni.
Abstract (english)
The aim oft his work is to show how to improve students´sports promotion in Slavonski Brod. Inform citizens about the activities and the promotion of student sport. The awareness that health is the most important part of human life and the practice of sports activities should be of public interest due to th negative impact of immobility on the human body. Quality of life and managing their own resources in time and space, are important social facts. We analyzed the funding of sport at national level and compared at locally level. Also provided are compositions of sports products and marketing mix. With the help of organisation student sport is shown that communication tools and promotions are used for promotion and raising awareness of the students sport.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:986519
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 11:38:52