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undergraduate thesis
Metode i tehnike istraživanja tržišta
2015. urn:nbn:hr:174:782692
Sovina, Miroslav
College of Slavonski Brod
Social Department

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Sovina, M. (2015). Metode i tehnike istraživanja tržišta (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:782692

Sovina, Miroslav. "Metode i tehnike istraživanja tržišta." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:782692

Sovina, Miroslav. "Metode i tehnike istraživanja tržišta." Undergraduate thesis, College of Slavonski Brod, 2015. https://urn.nsk.hr/urn:nbn:hr:174:782692

Sovina, M. (2015). 'Metode i tehnike istraživanja tržišta', Undergraduate thesis, College of Slavonski Brod, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:782692

Sovina M. Metode i tehnike istraživanja tržišta [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2015 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:782692

M. Sovina, "Metode i tehnike istraživanja tržišta", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:174:782692

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Metadata
TitleMetode i tehnike istraživanja tržišta
Title (english)Methods and techniques of market research
AuthorMiroslav Sovina
MentorSanja Knežević (mentor)
Committee memberLena Duspara
Committee memberSanja Knežević
Committee memberAnita Kulaš
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2015-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analizirano koje sve metode i tehnike istraživanja tržišta postoje, te kako i na koji način ih poduzeće može provoditi. Istraživanjem tržišta dobivaju se informacije bitne za poslovno odlučivanje. Proces istraživanja tržišta sastoji se od više faza: definiranje ciljeva i problema i istraživanja;određivanje vrste istraživanja i izvora podataka; određivanje metoda i formulara za prikupljanje podataka; prikupljanje primarnih podataka i određivanje vrste uzorka; analiza podataka te interpretacija rezultata i sastavljanje izvještaja.
Abstract (english)
In the paper was analyzes that all the methods and techniques of market research , and how in what way the company can implement them. The very process of market research consists of three phases: defining the objectives and research problem; specify data sources and types of research, determination of methods and data collection forms, determination the type of samples and primary data collection, data analysis, interpretation of results and preparation of reports.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:782692
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-03-03 11:54:02