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undergraduate thesis
Digitalni marketing i upravljanje odnosima s kupcima
2016. urn:nbn:hr:174:734737
Blagović, Mirna
College of Slavonski Brod
Social Department

Cite this document

Blagović, M. (2016). Digitalni marketing i upravljanje odnosima s kupcima (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:734737

Blagović, Mirna. "Digitalni marketing i upravljanje odnosima s kupcima." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:734737

Blagović, Mirna. "Digitalni marketing i upravljanje odnosima s kupcima." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:734737

Blagović, M. (2016). 'Digitalni marketing i upravljanje odnosima s kupcima', Undergraduate thesis, College of Slavonski Brod, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:734737

Blagović M. Digitalni marketing i upravljanje odnosima s kupcima [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:734737

M. Blagović, "Digitalni marketing i upravljanje odnosima s kupcima", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:734737

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Metadata
TitleDigitalni marketing i upravljanje odnosima s kupcima
Title (english)Digital marketing and customer relationship management
AuthorMirna Blagović
MentorMirko Cobović (mentor)
Committee memberMaja Vretenar Cobović (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj završni rad je orijentiran prema digitalnom marketingu i upravljanju odnosima s korisnicima. Definira se digitalni marketing i njegove najvažnije komponente te strategija samog digitalnom marketinga odnosno potrebni elementi za uspješni nastup u online okruženju. Nakon toga definira se pojam CRM (Customer Relationship Management) sustava i kakva značaj ima u poslovnom svijetu, te se daje primjer Microsoft Dynamics CRM primjer Hrvatskog Telekoma d.d. koji je prvi u Hrvatskoj uveo CRM sustav. Na kraju se rad orijentira na budućnost digitalnog marketinga - predviđanju novih trendova u digitalnom marketingu.
Abstract (english)
This undergraduate professional work is oriented to the digital marketing and customer relationship management. It defined digital marketing and his most important components and strategy of the digital marketing and the necessary elements for successful performance in the online environment. After that defines the concept of CRM (customer relationship management) system and what significance impact have in the business world, and it gives an example of Microsoft Dynamics CRM and the example of company Hrvatski Telekom d.d. (Croatian Telecom d.d.), who is the first in Croatia start using the CRM system. At the end, the work is oriented to the future of digital marketing - predicting new trends in digital marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:734737
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-15 10:28:54