prikaz prve stranice dokumenta Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj
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undergraduate thesis
Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj
2016. urn:nbn:hr:174:468689
Vuković, Štefanija
College of Slavonski Brod
Social Department

Cite this document

Vuković, Š. (2016). Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:468689

Vuković, Štefanija. "Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:468689

Vuković, Štefanija. "Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:468689

Vuković, Š. (2016). 'Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj', Undergraduate thesis, College of Slavonski Brod, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:468689

Vuković Š. Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:174:468689

Š. Vuković, "Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:468689

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Metadata
TitleMarketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj
Title (english)Marketing in food production and use of marketing in Republic of Croatia
AuthorŠtefanija Vuković
MentorMaja Vretenar Cobović (mentor)
Committee memberLena Duspara (predsjednik povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-04-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad naziva "Marketing u proizvodnji hrane i primjena marketinga u Republici Hrvatskoj" govori o marketingu kao o ekonomskoj djelatnosti, čimbenicima marketinga, a također objašnjava i samo tržište, što predstavlja tržište hrane i njegove karakteristike. Također će biti govora o tome što predstavlja tržište hrane i aktivnosti koje se vežu uz istraživanje tržišta, segmentaciji tržišta i marketing mixu u proizvodnji hrane. Ukratko je objašnjeno kako marketing hrane funkcionira u Republici Hrvatskoj. U ovom radu također se govori o uvjetima za proizvodnju hrane i konkurentnosti Hrvatske u odnosu na druge zemlje. Na kraju rada je pojašnjeno koji su glavni trendovi na tržištu hrane i kako ti trendovi djeluju na tržištu Republike Hrvatske.
Abstract (english)
This paper entitled "Marketing in food production and use of marketing in Republic of Croatia" elaborates the economy activity of the marketing, what marketing consists of as it also explains market itself, what food market represents and it's characteristics. That will also be speaking of very beginnings of marketing in food production and all the activities that are tied with market researching, segmentation of market and marketing mix in food production. It has been in brief explained how food marketing operates in Republic of Croatia. This paper also discusses the terms to producing food and Croatian competitiveness comparing other countries. Lastly, that will describe main trends occuring in Croatian market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:468689
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-01 08:14:02