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undergraduate thesis
Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade
2017. urn:nbn:hr:174:253751
Marković, Carmen
College of Slavonski Brod
Social Department

Cite this document

Marković, C. (2017). Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:253751

Marković, Carmen. "Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:253751

Marković, Carmen. "Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:253751

Marković, C. (2017). 'Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade', Undergraduate thesis, College of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:253751

Marković C. Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:253751

C. Marković, "Marketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:253751

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Metadata
TitleMarketing u turizmu i ugostiteljstvu na primjeru smještaja za mlade
Title (english)Marketing in tourism and hospitality in the accommodation for young people
AuthorCarmen Marković
MentorAndreja Katolik Kovačević (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analizirano značenje marketinga, kao čimbenika koji ima značajnu ulogu u prihvaćanju proizvoda i usluga na tržištu. Promocija proizvoda i usluga vrši se pomoću koordiniranih prethodno isplaniranih aktivnosti. Turizam je gospodarska grana koja uvelike shvaća i koristi marketing pri promociji usluga. Ponašanje potrošača je različito, te ovisi o demografskim i zemljopisnim obilježjima, financijskoj moći, životnom stilu i drugom. Cijene proizvoda i usluga kad dio marketing miksa uvelike utječu na potrošače. Za uspješno uvođenje marketinga u turizam i ugostiteljstvu potrebna je dobra organizacija i marketinška kontrola. U radu je napravljen osvrt na smještaj za mlade, hostele.
Abstract (english)
In labor, the meaning of marketing is analyzed as a factor that has a significant part in accepting the products and services on market. Promotion of the products and services is done through coordinated and previously planned activitys. Tourism is an econimic branch which greatly appreciates and benefits marketing while promoting service. The behavior of the consumer is different and depends of demographic and geographical features, financial stability, lifestyle and other. The prices of the products and services as a part of the marketing mix greatly affect the consumers. For marketings successful introduction in tourism and catering, the good organization and marketing control is needed. There's a review made in labor about Youth accommodation, hostels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:253751
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-21 07:54:21