prikaz prve stranice dokumenta Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji
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undergraduate thesis
Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji
2017. urn:nbn:hr:174:625735
Tomakić, Domagoj
College of Slavonski Brod
Social Department

Cite this document

Tomakić, D. (2017). Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:625735

Tomakić, Domagoj. "Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:625735

Tomakić, Domagoj. "Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:625735

Tomakić, D. (2017). 'Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji', Undergraduate thesis, College of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:625735

Tomakić D. Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:625735

D. Tomakić, "Analiza e-marketinga u Republici Hrvatskoj i Europskoj uniji", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:625735

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Metadata
TitleAnaliza e-marketinga u Republici Hrvatskoj i Europskoj uniji
Title (english)E-marketing analysis in the Republic of Croatia and the European Union
AuthorDomagoj Tomakić
MentorMirko Cobović (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj završni rad sastoji se od dva dijela: teorijskog i istraživačkog. U teorijskom dijelu rada definira se i objašnjava elektroničko poslovanje i njegovi različiti tipovi, kao i grane gospodarstva u kojima se može primijeniti elektroničko poslovanje. U nastavku se definira marketing, osnovni pojmovi vezani uz marketing strategije i marketing miks 4P. Također se objašnjava koncept elektroničkog marketinga. Na kraju se nalazi istraživački dio, gdje se prikazuju statistički podatci vezani uz digitalizaciju Republike Hrvatske, kao i ostalih zemalja Europske Unije.
Abstract (english)
This final work consists of two parts: theoretical and research. Theoretical part of the paper defines and explains e-business and its various types as well as branches of the economy in which electronic business can be applied. Marketing is defined below, basic concepts related to marketing strategy and marketing mix 4P. It also explains the concept of electronic marketing. Finally, there is a research part, where statistical data on the digitization of the Republic of Croatia, as well as other European Union countries, are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:625735
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-21 08:40:23