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master's thesis
Sustavi za upravljanje odnosima s kupcima u bankarstvu
2017. urn:nbn:hr:174:439190
Skelin, Marina
College of Slavonski Brod
Social Department

Cite this document

Skelin, M. (2017). Sustavi za upravljanje odnosima s kupcima u bankarstvu (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:439190

Skelin, Marina. "Sustavi za upravljanje odnosima s kupcima u bankarstvu." Master's thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:439190

Skelin, Marina. "Sustavi za upravljanje odnosima s kupcima u bankarstvu." Master's thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:439190

Skelin, M. (2017). 'Sustavi za upravljanje odnosima s kupcima u bankarstvu', Master's thesis, College of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:439190

Skelin M. Sustavi za upravljanje odnosima s kupcima u bankarstvu [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:439190

M. Skelin, "Sustavi za upravljanje odnosima s kupcima u bankarstvu", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:439190

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Metadata
TitleSustavi za upravljanje odnosima s kupcima u bankarstvu
Title (english)Customer relationship management in banking
AuthorMarina Skelin
MentorMirko Cobović (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Zadržavanje klijenata je glavni cilj CRM-a. Banke su suočene s brojnom konkurencijom te moraju osigurati strategiju izgradnje odnosa sa svojim klijentima i vlastitu egzistenciju na tržištu. Važno je shvatiti da CRM nije samo tehnologija, nego i segment koji banke koriste u postizanju svojih ciljeva. U radu se obrađuju pojedini CRM sustavi i njihove prednosti i nedostaci. Razmatrat će se važnost klijenata u bankarstvu kao i sam bankarski sustav. Svrha ovog rada je značaj upravljanja odnosa s kupcima u bankarstvu.
Abstract (english)
Customer retention is the main goal of CRM. Banks are faced with numerous competition and must provide a strategy for building relationships with their clients and their own existence on the market. It is important to understand that CRM is not just technology but also a segment that banks use to achieve their goals. This article discusses certain CRM systems and their advantages and disadvantages. The importance of banking clients as well as the banking system itself will be considered. The aim of this paper is the importance of managing customer relations management in banking.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:439190
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-21 09:21:09