prikaz prve stranice dokumenta Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu
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undergraduate thesis
Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu
2016. urn:nbn:hr:174:380747
Blaževac, Antonela
College of Slavonski Brod
Social Department

Cite this document

Blaževac, A. (2016). Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:380747

Blaževac, Antonela. "Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:380747

Blaževac, Antonela. "Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:380747

Blaževac, A. (2016). 'Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu', Undergraduate thesis, College of Slavonski Brod, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:380747

Blaževac A. Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:174:380747

A. Blaževac, "Struktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:380747

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Metadata
TitleStruktura utjecaja elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu
Title (english)The structure of the effects of the promotional mix in the selection of sport product in Slavonski Brod
AuthorAntonela Blaževac
MentorHrvoje Sivrić (mentor)
Committee memberVišnja Bartolović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj rada bio je analizirati strukturu utjecaja definiranih elemenata promotivnog miksa na odabir sportskog proizvoda u Slavonskom Brodu. Analiza je provedena anketom na uzorku od 385 entiteta. Prema rezultatima istraživanja niti jedan element nije ocjenjen kao dominantan u strukturi utjecaja elemenata promotivnog miksa pri odabiru prakticiranja sportskog proizvoda. Propaganda se neznatno istaknula kao najvažniji element promotivnog miksa, dok faktor promocije, kao jedan od 4 faktora marketing miksa, ostvaruje relativno malih tek 14,5 % frekvencija. Eksperimentalna analiza je pokazala kako je sportski proizvod u Slavonskom Brodu cjenovno i sadržajno prihvatljiv, da je bavljenje sportom iznimno važno ali su problemi u raspodjeli resursa tipa vremena poprilično upitni što je iznenađujuće. Rezultati analize ukazuju da su proizvod ali i cijena dominantni u odabiru što je i očekivano sa aspekta sportskih potrošača. Ovo je direktna poruka ponuditeljima sportskih programa na što se treba usmjeriti. Ipak se indirektno može reći da bi promocija mogla i trebala biti bitno kvalitetnija i kvantitetnije zastupljena.
Abstract (english)
The goal of this study was to analyze the structure of influence of defined elements of the promotional mix in the selection of sports products in Slavonski Brod. The analysis was conducted on a sample of 385 entities. According to the results of the research, none of the elements were rated as dominant in the promotional mix when choosing sports products. Propaganda was significantly emphasized as the most important element of the promotional mix, while a factor of promotion, as one of the four factors of the marketing mix, was with relatively small frequency of only 14,5%. . The experimental analysis revealed that the sports product in Slavonski Brod is financially affordable and variety of recreational activities is acceptable. It also showed that engaging in sports is extremely important, but the biggest problem is poor schedule of sport products or lack of time. Results of the analysis indicate that the choice of products and the price is most important factor for sports consumers. This should be the focus point to all sport program bidders, along with promotion which should be better represented. However, it can be indirectly said that promotion should be significantly better and quantitatively represented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:380747
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-28 09:12:43