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undergraduate thesis
Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća
2017. urn:nbn:hr:174:840471
Čurdinjaković, Nikolina
College of Slavonski Brod
Social Department

Cite this document

Čurdinjaković, N. (2017). Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:840471

Čurdinjaković, Nikolina. "Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:840471

Čurdinjaković, Nikolina. "Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća." Undergraduate thesis, College of Slavonski Brod, 2017. https://urn.nsk.hr/urn:nbn:hr:174:840471

Čurdinjaković, N. (2017). 'Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća', Undergraduate thesis, College of Slavonski Brod, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:840471

Čurdinjaković N. Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2017 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:174:840471

N. Čurdinjaković, "Uloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:174:840471

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Metadata
TitleUloga e-marketinga u konkurentskoj prednosti malih i srednjih poduzeća
Title (english)The role of e-marketing in the competitive advantages of small and medium-sized companies
AuthorNikolina Čurdinjaković
MentorMirko Cobović (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2017-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je analiziran i u samo središte stavljen marketing. Kako bi se pobliže shvatilo i opisalo kako e-Marketing utječe na konkurentsku prednost malih i srednjih poduzeća rad je raščlanjen na tri dijela. U prvom dijelu upoznaje se detaljno s e-poslovanjem koje je primjena informatičkih i komunikacijskih tehnologija kao podrške svim poslovnim aktivnostima te svaki oblik poslovne transakcije koja koristi neki elektronički medij najčešće Internet. Nadalje, u drugom dijelu objašnjen je sam marketing te njegovo djelovanje. Marketing ima puno definicija ali neka općeprihvaćena kaže da se on bavi planiranjem i stvaranjem ideja, proizvoda ili usluga, zatim se određuje cijena, bira način promocije i distribucije te obavlja razmjena koja će zadovoljiti želje i potrebe pojedinca i organizacije. Saznajući sve o e-Marketingu dolazi se do trećeg dijela gdje se prikazuje na koji način e-Marketing djeluje kao konkurentska prednost malih i srednjih poduzeća.
Abstract (english)
The paper analyzes and focuses on marketing. In order to understand and describe how e-marketing influences the competitive advantage of small and medium sized businesses, this paper is divided into three parts. In the first part, you will be introduced in detail with e-business, which is the application of information and communication technologies as support for all business activities, and any form of business transaction which uses any type of electronic media, mostly internet. Furthermore, in the second part, marketing is explained alongside its activity. Marketing has a lot of definitions, universally accepted one is that marketing is concerned with planning and creating ideas, products and services, then they determine the price, choose a way of promotion and distribution, and lastly, the exchange is done in order to satisfy the needs and desires of individuals and the company overall. Knowing all about e-marketing leads to the third part where its shown how e-marketing works as a competitive advantage for small and medium-sized companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:840471
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-18 08:25:38