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undergraduate thesis
Razvoj i komercijalizacija novog proizvoda
2019. urn:nbn:hr:174:048393
Vincijanović, Marija
College of Slavonski Brod

Cite this document

Vincijanović, M. (2019). Razvoj i komercijalizacija novog proizvoda (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:048393

Vincijanović, Marija. "Razvoj i komercijalizacija novog proizvoda." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:048393

Vincijanović, Marija. "Razvoj i komercijalizacija novog proizvoda." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:048393

Vincijanović, M. (2019). 'Razvoj i komercijalizacija novog proizvoda', Undergraduate thesis, College of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:048393

Vincijanović M. Razvoj i komercijalizacija novog proizvoda [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:048393

M. Vincijanović, "Razvoj i komercijalizacija novog proizvoda", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:048393

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Metadata
TitleRazvoj i komercijalizacija novog proizvoda
Title (english)Development and commercialization of a new product
AuthorMarija Vincijanović
MentorSanja Knežević (mentor)
Committee memberMaja Vretenar Cobović (predsjednik povjerenstva)
Committee memberSanja Knežević (član povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2019-04-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema završnog rada je razvoj i komercijalizacija novog proizvoda. Poduzeća u svrhu napretka svoga poslovanja dolaze do ideje da poslovanje žele unaprijediti ili proširiti razvojem novog proizvoda. Za takav pothvat potrebno je uložiti velike napore da bi se najprije došlo do potrebnih informacija i pristupilo stvaranju novog proizvoda. Razumijevanje potreba tržišta i potrošača ključno je u razvoju novog proizvoda. Tema je obrađena kroz pet cjelina unutar kojih je definirano značenje istraživanja tržišta i informacija. Definirani su elementi proizvoda kao i faze razvoja novoga proizvoda do same komercijalizacije i usvajanja proizvoda na tržištu.
Abstract (english)
The paperanalyzes the development and commercialization of a new product. Enterprises in the pursuit of their business are coming to the idea of wanting to improve or expand their business with the development of a new product. For such venture, it is important to make great efforts to get the necessary information first and to start creating a new product. Understanding market and consumer needs is key to developing a new product. The topic was elaborated through five sections within which the meaning of market research and information was defined. Product elements and new product development phases have been defined, as well as commercialization and acceptance of a new product on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:048393
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-07 13:30:50