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master's thesis
Negativni konteksti u suvremenom sportu
2018. urn:nbn:hr:174:018958
Buzov, Mate
College of Slavonski Brod

Cite this document

Buzov, M. (2018). Negativni konteksti u suvremenom sportu (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:018958

Buzov, Mate. "Negativni konteksti u suvremenom sportu." Master's thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:018958

Buzov, Mate. "Negativni konteksti u suvremenom sportu." Master's thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:018958

Buzov, M. (2018). 'Negativni konteksti u suvremenom sportu', Master's thesis, College of Slavonski Brod, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:018958

Buzov M. Negativni konteksti u suvremenom sportu [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:174:018958

M. Buzov, "Negativni konteksti u suvremenom sportu", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:018958

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Metadata
TitleNegativni konteksti u suvremenom sportu
Title (english)Negative contexts in contemporary sport
AuthorMate Buzov
MentorHrvoje Sivrić (mentor)
Committee memberAnita Kulaš Mirosavljević (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2018-11-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu su analizirane specifičnosti negativnih konteksta u suvremenom sportu, dajući naglasak na doping i agresiju te negativnih konotacija kao njihovu produktu. Ove konotacije bitno se odražavaju na percepciju gledatelja prema određenome sportu te mogu imati i velike finacijske poslijedice na sport. Kako bi se analizirali negativni konteksti u suvremenom sportu u prvome poglavlju je objašnjen moderni sport te koliki je tržište obuhvaćeno sportom. U drugome poglavlju je objašnjen marketing s naglaskom na marketing u sportu. Dijelovi marketinškoga miksa objašnjeni su u trećemu poglavlju. Kontekst modernoga sporta te njegove karakteristike objašnjene su u četvrtome poglavlju. U petome poglavlju analizirane su negativne pojave u sportu gdje su doping i agresija u posebnome fokusu ovoga rada. Specifičan cilj ovoga rada je utvrditi značaj i utjecaj negativnih konteksta u suvremenom sportu na sportaše i konzumente sportskih proizvoda.
Abstract (english)
This paper analyzes the specifics of negative contexts in contemporary sport, giving emphasis to doping and aggression and negative connotations as their product. These connotations are important to the perception of the spectator towards a certain sport and can also have great finishing effects on the sport. In order to analyze the negative contexts of modern sport, the first chapter explains modern sport and how much market is covered by sport. The second chapter explains marketing with an emphasis on marketing in sports. The marketing mix parts are explained in the third chapter. The context of modern sport and its characteristics are explained in the fourth chapter. In chapter five, negative sports phenomena have been analyzed where doping and aggression are in the focus of this paper. The specific aim of this paper is to determine the importance and impact of negative contexts in contemporary sports for athletes and consumers of sports products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:018958
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-09 11:04:09