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undergraduate thesis
Povezanost top brendova i moto sporta
2019. urn:nbn:hr:174:500668
Jurčić, Mislav
College of Slavonski Brod
Social Department

Cite this document

Jurčić, M. (2019). Povezanost top brendova i moto sporta (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:500668

Jurčić, Mislav. "Povezanost top brendova i moto sporta." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:500668

Jurčić, Mislav. "Povezanost top brendova i moto sporta." Undergraduate thesis, College of Slavonski Brod, 2019. https://urn.nsk.hr/urn:nbn:hr:174:500668

Jurčić, M. (2019). 'Povezanost top brendova i moto sporta', Undergraduate thesis, College of Slavonski Brod, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:500668

Jurčić M. Povezanost top brendova i moto sporta [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2019 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:174:500668

M. Jurčić, "Povezanost top brendova i moto sporta", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:174:500668

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Metadata
TitlePovezanost top brendova i moto sporta
Title (english)Connectivity of top brands and motosports
AuthorMislav Jurčić
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2019-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analizirana povezanost top automobilskih brandova i moto sporta u ovom slučaju Rally natjecanja. Njegova publika je milijunska te privlači natjecanje ne samo vozača nego i automobilskih proizvođača, te kao atraktivan sport ima veliki marketinški potencijal. Problem ovoga rada je definiran na način da se vrhunski rezultat u moto sportu praktički ne može ostvariti bez povezanosti s top brendovima. Cilj ovoga rada je istražiti povezanost top brendova i moto sporta kroz primjer gdje je uspjeh u moto sportu imao direktan utjecaj na povećanje vrijednosti dva automobilska branda. Može se zaključiti iz promatranih primjera ui ovom radu da postoji povezanost top brendova i moto sporta.
Abstract (english)
The paper analyzes the relationship between top automobile brands and motorsport in this case rally competition. Its audience is in the millions and it attracts the competition not only of drivers but also car manufacturers, and as an attractive sport has a great marketing potential. The problem of this work is defined in such a way that the ultimate result in motorsports can practically not be achieved without being connected to top brands. The aim of this paper is to explore the relationship between top brands and motorsports through an example where success in motorsports had a direct impact on increasing the value of two car brands. It can be inferred form the observed examples and this paper that there is a connection between the top brands and motorsports.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:500668
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-24 11:02:24