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undergraduate thesis
Uspješnost sportskog marketinga
2018. urn:nbn:hr:174:781954
Marman, Monika
College of Slavonski Brod
Social Department

Cite this document

Marman, M. (2018). Uspješnost sportskog marketinga (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:781954

Marman, Monika. "Uspješnost sportskog marketinga." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:781954

Marman, Monika. "Uspješnost sportskog marketinga." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:781954

Marman, M. (2018). 'Uspješnost sportskog marketinga', Undergraduate thesis, College of Slavonski Brod, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:174:781954

Marman M. Uspješnost sportskog marketinga [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:174:781954

M. Marman, "Uspješnost sportskog marketinga", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:781954

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Metadata
TitleUspješnost sportskog marketinga
Title (english)Success in sports marketing
AuthorMonika Marman
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Može se reći da se sport kao djelatnost ne mora sama reklamirati, već ostale djelatnosti koriste uspješnost i ostale specifičnosti sporta za svoje poslovne i ostale ciljeve. Velika težina i značaj sporta je da u pravilu sve organizacije nađu načina da putem marketinga povežu sport sa nekim obilježjima svojih usluga ili proizvoda. Svatko se na svoj način voli poistovjetiti sa uspješnošću i pobjedama, a sport kao takav to sigurno može ponuditi svima zbog svoje specifičnosti. Specifičan cilj ovog rada je ukazati i kroz primjere prikazati značaj i važnost djelatnosti sporta kroz njegovu izrazitu uspješnost u području marketinga. U svijetu danas ima puno dobrih primjera sportskog marketinga. U ovome radu je opisan uspješan primjer sportskog marketinga KHL Medveščaka i uspjeh hrvatske nogometne reprezentacije na svjetskom prvenstvu.
Abstract (english)
It can be said that the sport as an activity does not have to advertise itself, but other businesses use performance and other specifics of the sport for its business and other purposes. Heavy weight and significance of sport is that generally all organizations find ways to connect through marketing sport with some characteristics of their services or products. Everyone in their own way loves to identify with success and victories, a sport as such it can safely offer to everyone because of its specificity. The specific objective of this paper is to point out the examples to demonstrate the significance and importance of sport activities through its extreme success in the field of marketing. In the world today there are many good examples of sports marketing. This work describes a successful example of sports marketing KHL Medveščak and success of Croatian national football team at the World Cup.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:781954
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-25 09:44:27