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undergraduate thesis
Sponzorstvo u sportu
2018. urn:nbn:hr:174:157731
Jelinić, Anita
College of Slavonski Brod
Social Department

Cite this document

Jelinić, A. (2018). Sponzorstvo u sportu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:157731

Jelinić, Anita. "Sponzorstvo u sportu." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:157731

Jelinić, Anita. "Sponzorstvo u sportu." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:157731

Jelinić, A. (2018). 'Sponzorstvo u sportu', Undergraduate thesis, College of Slavonski Brod, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:157731

Jelinić A. Sponzorstvo u sportu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:157731

A. Jelinić, "Sponzorstvo u sportu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:157731

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Metadata
TitleSponzorstvo u sportu
Title (english)Sponsorships in sport
AuthorAnita Jelinić
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Problem ovoga rada se može definirati na način da se danas u suvremenom i vrhunskom sportu bez sponzorstva ne mogu ostvarivati ni poslovni ni sportski ciljevi. Sponzorstvo je nezaobilazan odnos za postojanje i opstanak u praktički bilo kojem obliku sportskog djelovanja. Specifičan cilj ovoga rada je prikazati, kroz praktične primjere važnost i neophodnost sponzorstva u sportu. Prema dostupnim podacima analizirana je povezanost sporta i gospodarstva kroz primjere sponzorstva. Može se reći kako sponzorski ugovori i odnosi zauzimaju značajno mjesto ne samo u sportskoj djelatnosti već i u drugim djelatnostima koje koriste popularnost sporta u promotivne svrhe.
Abstract (english)
The problem of this work can be defined in such a way that today in modern and supreme sport without sponsorship can not be achieved either business or sport goals. Sponsorship is an unavoidable relationship for existence and survival practically in any form of sporting activity. The specific aim of this work is to demonstrate, through practical examples, the importance and necessity of sponsorship in sport. According to the available data, the association between sports and the economy was analyzed through examples of sponsorship. It can be said that sponsorship agreements and relationships take on a significant place not only in sporting activities but also in other activities that use the popularity of sports for promotional purposes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:157731
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-25 09:52:47