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undergraduate thesis
Karakteristike i komparativne prednosti sponzorstva u sportu
2018. urn:nbn:hr:174:598560
Kajmić, Bruno
College of Slavonski Brod
Social Department

Cite this document

Kajmić, B. (2018). Karakteristike i komparativne prednosti sponzorstva u sportu (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:598560

Kajmić, Bruno. "Karakteristike i komparativne prednosti sponzorstva u sportu." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:598560

Kajmić, Bruno. "Karakteristike i komparativne prednosti sponzorstva u sportu." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:598560

Kajmić, B. (2018). 'Karakteristike i komparativne prednosti sponzorstva u sportu', Undergraduate thesis, College of Slavonski Brod, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:174:598560

Kajmić B. Karakteristike i komparativne prednosti sponzorstva u sportu [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:174:598560

B. Kajmić, "Karakteristike i komparativne prednosti sponzorstva u sportu", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:598560

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Metadata
TitleKarakteristike i komparativne prednosti sponzorstva u sportu
Title (english)Characteristics and comparative advantages of sponsorship in sport
AuthorBruno Kajmić
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Suvremeni svijet sporta posebno onaj na vrhunskoj i kvalitetnoj razini ima usku poveznicu sa marketingom i sponzorstvom. Nemoguće je danas vidjeti individualnog sportaša, sportski tim ili događaj koji nije sponzoriran od strane vrhunskih svjetskih sportskih brendova. Bez sponzorstva moderni sport ne može ostvariti niti poslovne niti sportske uspjehe. Cilj ovog rada je pobliže objasniti zašto je sponzorstvo važno u današnjem svijetu i koje su njegove karakteristike i komparativne prednosti. Marketing i sponzorstvo su dva usko povezana, ali s druge strane široka pojma. U ovom radu će se obraditi poveznice između marketinga i sponzorstva kroz praktične primjere.
Abstract (english)
The modern day world of sport especially the top quality kind has a close connection to marketing and sponsorship. Nowadays it is nearly impossible to see an individual athlete, a sports team or even an event which is not sponsored by one of the top sports brands in the world. Without spornsorships, the modern day sport would not be able to achieve any business or sport accomplishments. The main goal of this work is to elaborate and explain why sponsorships are so important in todays world and what its characterictics and comparative advantages are. Marketing and sponsorships are two closely connected but broad terms. This work will present the connections between marketing and sponsorship through an array of examples.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:598560
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-06-25 10:14:36