The paper explained how through promotion and communication can promote the sport and sports products. Communication in the sport is a very important factor for achieving economic results that enable the achievement of sports results. Presented practices and pointed out advantages and disadvantages of communication of Croatian sport. It can be said that in Croatia, at least according to available data, most sports organizations, collectives and sports professionals too little use specific tools of economics and marketing. Sport and economies are interconnected, and the modern sport unthinkable without the economy in terms of the survival and development. It turns out, at least in developed countries with developed sports market, that the sport should be more use economics and marketing that can be displayed as key performance indicators. It should be noted the necessity of communicating with current and potential sports consumers, and what they have to be ordered should be targeted rather than spontaneously. Sport should consumers and communication is just necessary to get consumers familiar with the products. The application of all elements of the promotional mix opens up the possibility of greater success of sports organizations.