This paper tries to define the link between sport and economics a little better through defining elements of the marketing mix in sport. Being fit today can be defined as a sport product that doesn’t have a material shape, or an attribute of satisfying someone’s desires or needs that should be able to be offered on the market, with a purpose to cause attention, incite the purchase, use or handling. The care for health is definitely a product that in today’s sitting lifestyle has its consumers. With the usage of elements of marketing mix in work a series of examples and guidelines, through a hypothetical model, are shown to explain how to sell that product on the market with the accent on optimal business results. One could say that without qualified sport managers, and the application of marketing elements, sport organizations won’t be able to affirm on the market which will cause the inability to get some business and sport results.