Socially responsible business is one of the systems that are fighting for the improvement, welfare and protection of the society as a whole. By enforcement of socially responsible business it is possible to develop human potential, to improve the business and at the very end to create an image of the organization as a socially responsible one. Socially responsible business is one of the indicators for achieving competitive advantage and an effective risk management model. In the company's business plan must be integrated socially responsible business, because by its protection of the environment and human rights, usage of modern technologies with intellectual capital result is developing trust that attracts new consumers, business partners and investors. Social responsibility of company is a permanent duty to behave morally and to contribute to the economic development, but also to work on improving the quality of workers, their life’s which effects local society and whole community. In the DM- Drogerie Markt d.o.o. it is evident that the key factor of their business are people, to see not only satisfied consumers and employees, but also their contribution to the social community through a large number of donations and sponsorships, environmental conservation, raising awareness of healthy food and employment of people with disabilities.