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undergraduate thesis
Oglašavanje na društvenim mrežama
2018. urn:nbn:hr:174:832717
Turina, Zrinka
College of Slavonski Brod

Cite this document

Turina, Z. (2018). Oglašavanje na društvenim mrežama (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:832717

Turina, Zrinka. "Oglašavanje na društvenim mrežama." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:832717

Turina, Zrinka. "Oglašavanje na društvenim mrežama." Undergraduate thesis, College of Slavonski Brod, 2018. https://urn.nsk.hr/urn:nbn:hr:174:832717

Turina, Z. (2018). 'Oglašavanje na društvenim mrežama', Undergraduate thesis, College of Slavonski Brod, accessed 27 March 2025, https://urn.nsk.hr/urn:nbn:hr:174:832717

Turina Z. Oglašavanje na društvenim mrežama [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2018 [cited 2025 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:174:832717

Z. Turina, "Oglašavanje na društvenim mrežama", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:174:832717

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Metadata
TitleOglašavanje na društvenim mrežama
Title (english)Advertising in social networks
AuthorZrinka Turina
MentorMirko Cobović (mentor)
Committee memberIvona Blažević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
GranterCollege of Slavonski Brod
Slavonski Brod
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnje vrijeme razvoj novih tehnologija, Interneta i različitih tipova oglašavanja dosegao je vrhunac te je Internet postao nezaobilazno mjesto oglašavanja proizvoda i usluga u cijelom svijetu. Društvene mreže su dio novog svijeta i najčešći način na koji današnja mladež održava komunikaciju (u privatne i poslovne svrhe). Pojavom društvenih mreža, odnosno samog Interneta došlo je i do novih načina na koji tvrtke uspostavljaju kontakt sa svojim kupcima i time su stvorili novi pravac u... More marketingu. Korištenje društvenih mreža kao što su Facebook, Twitter, Instagram i sl. više ne služi samo mladima za razonodu već su se njima priključile i ostale generacije te samim time i poslovni ljudi u svrhe promoviranja svojih proizvoda i usluga kako bi na lakši način zainteresirali i informirali ljude sa svih strana svijeta te kao konačni rezultat osigurali veću mogućnost za uspješne proslovne prilike. Cilj ovog rada je pobliže objasniti načine, utjecaj i značenje oglašavanja, svrhu internetskog oglašavanja i oglašavanja na društvenim mrežama te na praktičnom primjeru postupak i utjecaj oglašavanja na populaciju korisnika društvenih mreža. Less
Abstract (english)
Nowadays, the development of new technologies, the Internet and various types of advertising has reached new highs and following that the Internet became unavoidable place for advertising products and services all over the world. Social networks are part of the new world and the most common way that today’s youth maintain communication (for private and business purposes). Featuring social networks or the Internet itself, have created a new way in which companies communicate with their... More customers and by that created new branch in marketing. Social networks such as Facebook, Twitter, Instagram etc, are not only used by young people for entertainment purposes, but where also joined other generations and by that the business people for advertising purposes to find an easier way to get people’s attention and to inform people from all over the world and as the final result secure bigger possibility for business opportunities that are successful. The goal of this work is closely explain the ways, influence and meaning of advertising, the purpose of Internet advertising and social advertising, and in a practical example, the process and impact of advertising on the population users of social network. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:832717
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-09 12:28:46
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