Nowadays, the development of new technologies, the Internet and various types of advertising has reached new highs and following that the Internet became unavoidable place for advertising products and services all over the world. Social networks are part of the new world and the most common way that today’s youth maintain communication (for private and business purposes). Featuring social networks or the Internet itself, have created a new way in which companies communicate with their customers and by that created new branch in marketing. Social networks such as Facebook, Twitter, Instagram etc, are not only used by young people for entertainment purposes, but where also joined other generations and by that the business people for advertising purposes to find an easier way to get people’s attention and to inform people from all over the world and as the final result secure bigger possibility for business opportunities that are successful. The goal of this work is closely explain the ways, influence and meaning of advertising, the purpose of Internet advertising and social advertising, and in a practical example, the process and impact of advertising on the population users of social network.