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undergraduate thesis
Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života
2020. urn:nbn:hr:174:292102
Dautović, Helena
College of Slavonski Brod
Social Department

Cite this document

Dautović, H. (2020). Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:292102

Dautović, Helena. "Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:292102

Dautović, Helena. "Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života." Undergraduate thesis, College of Slavonski Brod, 2020. https://urn.nsk.hr/urn:nbn:hr:174:292102

Dautović, H. (2020). 'Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života', Undergraduate thesis, College of Slavonski Brod, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:174:292102

Dautović H. Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:174:292102

H. Dautović, "Marketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:174:292102

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Metadata
TitleMarketing miks na primjeru potrošača zdrave hrane kao osnove zdravog stila života
Title (english)The Marketin Mix used in the example of consumers of healthy food as the basis of a healthy lifestyle
AuthorHelena Dautović
MentorHrvoje Sivrić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2020-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Detektirani problem istraživan u ovom radu je različitost i specifičnost potrošača zdrave hrane. Svaki potrošač ima svoj životni stil koji se manifestira kroz kupnju specifičnih proizvoda, a prikladan marketing omogućuje kupcima da pronađu proizvode koji će zadovoljiti njihove potrebe obzirom na navedeni životni stil. U ovom radu analizirani proizvod je zdrava hrana te su navedene osnovne razlike u cijeni, načinu promocije i distribucije u odnosu na konvencionalnu hranu. U radu su prikazani elementi marketing miksa na primjeru potrošača zdrave hrane, koja podupire zdravi stil života. Postoje mnogi načini kako da proizvođači prodaju svoje proizvode, a može se reći da elementi marketing miksa pružaju efikasne prednosti za realizaciju prodaje.
Abstract (english)
The detected problem investigated in this paper is the diversity and specificity of healthy food consumers. Every consumer prefers a certain lifestyle, which is manifested through the purchase of specific products. Convenient marketing allows customers to find products that will meet their needs given the established lifestyle. In this paper, the analyzed product is healthy food and the basic differences in price, methods of promotion and distribution in comparison to conventional food are stated. The paper presents elements of the marketing mix on the example of consumers of healthy food, which supports a healthy lifestyle. There are many ways for manufacturers to sell their products, and it can be said that the elements of the marketing mix provide effective advantages for the realization of sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:292102
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-21 08:38:33